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Spreading Awareness While You Sleep!

Petaling Jaya, 16 March 2014 – Shoppers were caught by surprise when a ‘sleep mob’ gathered at a major shopping mall to take a public nap in the middle of a busy afternoon. Hosted by leading and best-selling brand of all-natural sleep supplement Rilax Zzz®, the event was held to promote awareness on healthy sleep.

The ‘sleep mobbers’ – donned in pyjamas, nighties, bedroom slippers and carrying around pillows, blankets and teddy bears – started appearing from various parts of the crowded mall to assemble at the Ground Floor Promenade of 1Utama Shopping Centre, where everyone got together and promptly took a nap! While dressed in their bedroom best, mobbers took the opportunity to spread some awareness on healthy sleep with fascinating ‘sleep facts’ printed on handheld signs: “Did you know? Not getting enough sleep can make you gain weight!” read one sign, while another stated “Did you know? Getting enough sleep can help make your learning more efficient!”

It was a pyjama party like no other, as around 60 mobbers yawned and stretched themselves into various sleeping positions while curious onlookers whipped out their smartphones to snap a few photos. Made up of families, friends, teenagers, young adults, children and even senior citizens, the sleep mob was a true 1Malaysia get together with participants of various backgrounds aged between 5 to 73 years old!

 

Held in conjunction with World Sleep Day 2014 organised by the World Association of Sleep Medicine, Malaysia’s 1st Sleep Mob was organized by LiveLife Sdn Bhd, distributor of Rilax Zzz. “We wanted to celebrate World Sleep Day on a larger scale this year, and we decided on a fresh take on the usual ‘flash mob’ concept. In preparing and researching for this event, we learned that getting quality sleep is really a problem among Malaysians, especially those with busy schedules and living in urban areas. We want to spread awareness about the fact that getting regular healthy sleep can do wonders for your overall health, and is as important as other health factors such as diet and exercise,” said Aileen Chan, CEO of LiveLife Sdn Bhd.

As for the mobbers, it was equally informational as it was enjoyable, and appeared to be the first time many of them ever participated in such a public event. “I’ve always wanted to take part in a ‘flash mob’, but I couldn’t commit to dance practice sessions. This ‘sleep mob’ was a fun way to spend time with friends and we learned a lot. I always knew that sleep was important, but it was good to be reminded,” said 27-year old Sales Executive from Kuala Lumpur, Hana Amira who participated with friends.

Mobbers also uploaded pictures of themselves in their sleepwear to social media channels with the hashtags #MYFirstSleepMob and #WorldSleepDay2014. Prizes were later awarded to mobbers who earned themselves titles such as “Best Dressed Sleeper” and “Most Creative Sleeping Position”.

Malaysia’s 1st Sleep Mob, presented by Rilax Zzz was supported by venue partner 1Utama Shopping Centre. With over 2 million capsules sold, Rilax Zzz is Malaysia’s award-winning, best-selling all-natural sleep supplement developed by LiveLife Bio Sciences AG, Switzerland; and can be purchased at all leading pharmacies as well as via www.plincco.com.

To see pictures of the ‘sleep mob’ or to find out more information on Rilax Zzz, surf over to www.rilax.info or ‘Like’ the Facebook page at www.facebook.com/rilaxzzz . Information on World Sleep Day 2014 can be found at www.worldsleepday.com

CategoriesBrand Buzz

Top 5 Sleep Myths

#Myth1

Everyone Needs 8 Hours of Sleep
Eight is not a magic number. Everyone is different and require different needs. However, it’s about the quality of sleep, not the quantity. You’ll know you’ve got good, quality sleep when you sleep throughout the night and wake up feeling fully recharged the next morning.

#Myth2

Some People Only Live With 4 Hours of Sleep At Night, So Do I
Although there are some who survive on little sleep every night, they do not necessarily do better. Too little sleep is bad for health as many health problems are related to sleep. For example, insufficient sleep affects obesity, weight gain, cardiovascular and many other health diseases.

#Myth3

You Should “Catch Up” on Your Sleep When You Can
Sleeping in on weekends to make up lost sleep during the weekdays will not help in your regulating sleep routine. In fact, it increases your sleep debt. Bingeing on your sleep will only upset your circadian rhythms and hinders you from getting a refreshing sleep. Your body loves consistencies, so it’s best to sleep and rise the same time every day, including weekends!

#Myth4

Snoring Is Common & Definitely Harmless
Although snoring can be harmless for most people, it can be a symptom of a life threatening sleep disorder called sleep apnea. Sleep apnea is characterized as pauses in breathing that prevents air from flowing into or out of the person’s airways. These breathing pauses can increase the risk of cardiovascular disease. Sleep apnea is often accompanied by daytime sleepiness as they are frequently awakened in the middle in the night gasping for air. People having Sleep apnea should consult a doctor as it can be treated.

#Myth5

You Need Prescription Drugs If You Cannot Sleep At Night
Although snoring can be harmless for most people, it can be a symptom of a life threatening sleep disorder called sleep apnea. Sleep apnea is characterized as pauses in breathing that prevents air from flowing into or out of the person’s airways. These breathing pauses can increase the risk of cardiovascular disease. Sleep apnea is often accompanied by daytime sleepiness as they are frequently awakened in the middle in the night gasping for air. People having Sleep apnea should consult a doctor as it can be treated.