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CategoriesBrand BuzzSin Chew (Metro-page 10) 10 September 2020
CategoriesBrand BuzzSwiss Ambassador congratulates UTAR and LiveLife Biosciences AG
Sungai Long, Selangor, 9 September, 2020
Her Excellency Madam Andrea Reichlin, the Ambassador of Switzerland in Malaysia and delegates from LiveLife Biosciences AG were at Universiti Tunku Abdul Rahman (UTAR) Sungai Long Campus on 7 September 2020 for a presentation by LiveLife Biosciences AG on the outcome of two studies conducted by UTAR Faculty of Science (FSc) Head of the Department of Allied Health Sciences, Dr Chee Huei Phing, on their product, RILAX. In conjunction with this presentation is a token of appreciation presented to Dr Chee by LiveLife Biosciences AG for her efforts in conducting the two studies on RILAX.
UTAR President Ir Prof Dr Ewe Hong Tat welcomed Her Excellency and the guests. LiveLife Biosciences AG Vice President Mr Lim Siang Wee presented the outcome of the studies on the product, RILAX. Also present were, LiveLife International (2002) Pte Ltd Chief Operating Officer Ms Aileen Chan, Export and Investment Promotion Switzerland Trade Advisor Ms Pung Siau Wei, LiveLife Sdn Bhd Marketing Manager Ms Elaine Khoo, UTAR Vice President for Internationalisation and Academic Development Ir Prof Dr Yow Ho Kwang, Faculty of Medicine and Health Sciences Dean Emeritus Prof Dr Cheong Soon Keng, Faculty of Accountancy and Management Dean Dr Sia Bee Chuan, Faculty of Creative Industries Dean Dr David Tneh Cheng Eng, Division of Community and International Networking Director Assoc Prof Dr Lai Soon Onn, Division of Corporate Communication and Public Relations Director Ms Ong Soo Weon. Centre for Extension Education Director Ir Dr Lim Jee Hock, Division of Community and International Networking Deputy Director Dr Chen, I-Chi.
The event was also attended by UTAR Kampar Campus academics via video conference. The academics included Dr Chee Huei Phing, Faculty of Engineering and Green Technology Dean Assoc Prof Ts Dr Yap Vooi Voon, Faculty of Information and Communication Technology Dean Assoc Prof Ts Dr Liew Soung Yue, Faculty of Science Dean Assoc Prof Dr Lim Tuck Meng, Faculty of Arts and Social Science Dean Dr Lee Lai Meng, Faculty of Business and Finance Dean Dr Au Yong Hui Nee, Faculty of Science Deputy Dean for Student Development and Industrial Training Dr Sit Nam Weng, FSc Department of Allied Health Sciences Acting Head Dr Tan Gim Cheong, and FSc lecturer Kokila Thiagarajah.
Her Excellency Madam Andrea Reichlin mentioned in her speech that it was her first time visiting a Malaysian university and expressed her pleasure to meet all the guests. Her Excellency gave a very informative speech during which she mentioned that cross-border inputs and processes indeed stimulate innovation performance as the current example between UTAR and LiveLife shows.
Her Excellency said that “Especially in times of a global health crisis and economic recession, Swiss authorities remain convinced that innovation and competitiveness remain the key factors for a successful reset. Prioritising innovation and R&D have become even more crucial; with an array of indicators pointing to the causality between innovation and economic growth. From a sample of Economic Co-operation and Development (OECD) countries, it is estimated that a 1 percent increase in R&D spending could grow the economy by 0.61 percent. In short, countries with more R&D investments tend to have deeper growth.”
Her Excellency said that “Especially in times of a global health crisis and economic recession, Swiss authorities remain convinced that innovation and competitiveness remain the key factors for a successful reset. Prioritising innovation and R&D have become even more crucial; with an array of indicators pointing to the causality between innovation and economic growth. From a sample of Economic Co-operation and Development (OECD) countries, it is estimated that a 1 percent increase in R&D spending could grow the economy by 0.61 percent. In short, countries with more R&D investments tend to have deeper growth.”
Her Excellency also added,“As academics and entrepreneurs, you are well aware that R&D spending is on the one hand a question of political priority but also very much depending on private-public partnerships. Statistics show that innovation performance in Malaysia is one of the highest in emerging Asia. Malaysia is ahead of most Southeast Asian countries in terms of the level of R&D intensity achieved. According to the World Bank, Malaysia spends roughly about 1.4% of GDP in R&D expenditure, second highest in Southeast Asia behind Singapore of 1.9%. Moving forward, Malaysia’s focus will be, as I understand, on translational research providing positive impact to local and international communities. I am glad that the collaboration between LiveLife and UTAR has translated this commitment.”
Her Excellency elaborated that, “As a SWISS representative, I have to pay special tribute to such private sector-academic cooperation that you have led. Nowadays, more than 70% of R&D investments in Switzerland are engaged by the private sector, whereas the public sector R&D spending focuses on basic research and shoulders higher education cost. The government often funds a university’s share in a joint private sector-university research project. It goes without saying that private sector initiated networking and partnerships at home and internationally are highly encouraged.”
Her Excellency also mentioned that research and innovation are deeply rooted in Switzerland and originate in dynamic and creative partnerships. For many decades, Switzerland has ranked high in innovation, and it has led the Global Innovation Index since 2011 for the tenth consecutive year. One of the innovation outcomes is that Switzerland registers a high number of patents and IPs.
Her Excellency concluded her speech by congratulating UTAR and LiveLife Biosciences AG for making this meaningful cross-border scientific cooperation happen.
Prof Ewe said that UTAR is indeed honoured to have Her Excellency present in the campus for the first time and thanked her for her graciousness. He also welcomed Mr Lim Siang Wee and distinguished guests from LiveLife Biosciences AG and thanked them for being able to connect and recognise the efforts of Dr Chee in her study on RILAX as a provision of evidence to support the product benefits. He added that, “This is indeed a win-win situation for our academics as well as the industry where the resources of both parties are utilised in collaboration for a mutually beneficial outcome. I hope such collaborations will continue for both parties in the future for the greater benefits of the public community.”
Prof Ewe also thanked Her Excellency for her support towards this collaboration, and thanked LiveLife Biosciences AG for recognising the efforts of the university. “UTAR has always aimed for research excellence and we have set up 32 research centres in a wide variety of areas of study and we are indeed glad that our efforts towards quality education and research are recognised by the industry,” he said.
Mr Lim Siang Wee gave a presentation on the key findings and outcome of the studies done by Dr Chee on RILAX, sharing the information and on how the collaboration started. According to him, he came across a paper by Dr Chee titled “A Review of Potential Efficacy of Alpha-S1-Casein Tryptic Hydrolysate on Stress and Sleep Disorders” published in the Malaysian Journal of Psychiatry. As Alpha-S1-Casein Tryptic Hydrolysate is one of the active ingredients used in RILAX, he approached Dr Chee to conduct a study on the product.
The study commenced in late 2016 and completed in early 2017, followed by analysis, write-up and submission of the paper for publication in 2018. The paper was published in May 2019 in the Malaysian Journal of Public Health Medicine and the paper was titled “Effects of Alpha-S1-Casein Tryptic Hydrolysate and L-Theanine on Sleep Disorder and Psychological Components; A Randomised, Double-Blind, Placebo-Controlled Study”. This represented the first collaboration between UTAR and LiveLife Biosciences AG.
The second collaboration between UTAR and LiveLife Biosciences AG started in January 2018, when Dr Chee approached LiveLife Biosciences AG to sponsor the products and placebo for another study using RILAX for a PhD thesis. The analysis for most of the key parameters have been completed; the write-up commenced in 2020. According to Lim, the results for the second paper were encouraging and the researcher hopes to publish the paper in an international publication.
In his speech, Mr Lim expressed his appreciation towards Dr Chee and the University for the effort in conducting the clinical study on their product, RILAX. The evidence from the clinical studies have supported their product by assuring its availability of an effective non-drug health supplement for relieving stress, anxiety and sleeplessness.
Mr Lim then presented a certificate of appreciation to UTAR for the collaboration. The event ended with the presentation of souvenirs from UTAR and LiveLife Biosciences AG to the Ambassador of Switzerland, followed by a group photography session.
CategoriesBrand BuzzHelping our Malaysian healthcare workers get the rest they need
PETALING JAYA, 14 APRIL 2020
Sleep is probably one of the most valued commodities for our healthcare workers now serving in our public healthcare facilities in the fight against the COVID-19 pandemic. Tiredness and a lack of sleep are among issues faced by our healthcare workers especially front liners who are putting in the extra hours on a daily basis.
To help our national heroes sleep better after their shifts, Livelife Sdn Bhd is sponsoring 400 boxes of Rilax sleep supplements for healthcare workers battling the COVID-19 pandemic at public healthcare facilities at Hospital Sungai Buloh and University Malaya Medical Centre.
We are indeed delighted to sponsor our Rilax sleep supplements to our heroes fighting this pandemic. Our healthcare workers are sacrificing time with family, friends and not forgetting hours of sleep to attend to the high numbers in patient arrivals during this time. We can only imagine the stressful time they are going through” says Aileen Chan, Chief Operating Officer of LiveLife Sdn Bhd.
“It is a time for all Malaysians to look out for each other and help where we can. Our healthcare workers are working around the clock battling this unseen enemy. It can be tiring being up on your feet for long hours and extremely hot under the Personal Protective Equipment (PPE).”
“We are indeed touched by their sacrifice and service for the nation. They do deserve a good rest after their long shifts,” added Aileen Chan.
Rilax has been in the Malaysian market since 2007 and is available at major pharmacies such as Caring, Healthlane, AA, BIG, AEON Wellness, Tigas Alliance, Georgetown and other independent pharmacies throughout Malaysia, as well as on major online marketplaces such as Shopee and Lazada.
CategoriesBrand BuzzSpreading Awareness While You Sleep!
Petaling Jaya, 16 March 2014 – Shoppers were caught by surprise when a ‘sleep mob’ gathered at a major shopping mall to take a public nap in the middle of a busy afternoon. Hosted by leading and best-selling brand of all-natural sleep supplement Rilax Zzz®, the event was held to promote awareness on healthy sleep.
The ‘sleep mobbers’ – donned in pyjamas, nighties, bedroom slippers and carrying around pillows, blankets and teddy bears – started appearing from various parts of the crowded mall to assemble at the Ground Floor Promenade of 1Utama Shopping Centre, where everyone got together and promptly took a nap! While dressed in their bedroom best, mobbers took the opportunity to spread some awareness on healthy sleep with fascinating ‘sleep facts’ printed on handheld signs: “Did you know? Not getting enough sleep can make you gain weight!” read one sign, while another stated “Did you know? Getting enough sleep can help make your learning more efficient!”
It was a pyjama party like no other, as around 60 mobbers yawned and stretched themselves into various sleeping positions while curious onlookers whipped out their smartphones to snap a few photos. Made up of families, friends, teenagers, young adults, children and even senior citizens, the sleep mob was a true 1Malaysia get together with participants of various backgrounds aged between 5 to 73 years old!
Held in conjunction with World Sleep Day 2014 organised by the World Association of Sleep Medicine, Malaysia’s 1st Sleep Mob was organized by LiveLife Sdn Bhd, distributor of Rilax Zzz. “We wanted to celebrate World Sleep Day on a larger scale this year, and we decided on a fresh take on the usual ‘flash mob’ concept. In preparing and researching for this event, we learned that getting quality sleep is really a problem among Malaysians, especially those with busy schedules and living in urban areas. We want to spread awareness about the fact that getting regular healthy sleep can do wonders for your overall health, and is as important as other health factors such as diet and exercise,” said Aileen Chan, CEO of LiveLife Sdn Bhd.
As for the mobbers, it was equally informational as it was enjoyable, and appeared to be the first time many of them ever participated in such a public event. “I’ve always wanted to take part in a ‘flash mob’, but I couldn’t commit to dance practice sessions. This ‘sleep mob’ was a fun way to spend time with friends and we learned a lot. I always knew that sleep was important, but it was good to be reminded,” said 27-year old Sales Executive from Kuala Lumpur, Hana Amira who participated with friends.
Mobbers also uploaded pictures of themselves in their sleepwear to social media channels with the hashtags #MYFirstSleepMob and #WorldSleepDay2014. Prizes were later awarded to mobbers who earned themselves titles such as “Best Dressed Sleeper” and “Most Creative Sleeping Position”.
Malaysia’s 1st Sleep Mob, presented by Rilax Zzz was supported by venue partner 1Utama Shopping Centre. With over 2 million capsules sold, Rilax Zzz is Malaysia’s award-winning, best-selling all-natural sleep supplement developed by LiveLife Bio Sciences AG, Switzerland; and can be purchased at all leading pharmacies as well as via www.plincco.com.
To see pictures of the ‘sleep mob’ or to find out more information on Rilax Zzz, surf over to www.rilax.info or ‘Like’ the Facebook page at www.facebook.com/rilaxzzz . Information on World Sleep Day 2014 can be found at www.worldsleepday.com
CategoriesBrand BuzzJoin Us in Our World Sleep Day 2016 Project!
In order to sleep better, you must first get to know your sleep habits. We at Rilax advocate a good night’s sleep, and most importantly we advocate healthy sleep habits that are natural and sustainable.
A good night’s sleep could be just a pillow-pat away, and sleep journaling is the best first step we could make towards getting better sleep!
HOW IT WILL WORK:
Step 1:
Send us your name, age, email address and number to let us know you are interested to participate.
Step 2:
We will get in touch with you, and send you a template of our Sleep Journal to help you track your sleep habits.
- It will only take you a few minutes to answer a few easy questions before bed and when you wake up in the morning, easy-peasy!
- It’s important that you live your life as normal as possible, and that you don’t change your daily sleep routine while participating in the journal. The objective of this project is simply to observe the sleep habits of different people, and how daily habits affect sleep quality.
Step 3:
At the end of 2 weeks, we will gather the info you have kindly shared with us, and let you know of any key and interesting findings!
We’ll even throw in a few samples of our award-winning, all-natural sleep supplement Rilax for you to try.
If you’ve ever wanted to improve your sleep habits, there’s no time like the present! Join us as a ‘Sleep Journalist’ and let’s talk about sleep!
CategoriesBrand BuzzHealthy Sleep Assures Healthy Heart & Mind (KiniTV)
CategoriesBrand BuzzThe stats are in: We’re not sleeping enough! (Malaysiakini)
When it comes to being healthy, there is a lot of talk about diet and exercise, but not as much about sleep. What is really the third pillar of our health is often taken for granted, but the truth is our sleep contributes directly and indirectly to all our other functioning including work or study performance, as well as diet and exercise itself.
CategoriesBrand Buzz1000 Packs of Rilax Giveaway for World Sleep Day 2012
Kuala Lumpur, 16 March 2012 – Rilax Zzz, Malaysia’s leading natural sleep supplement, will give away 1000 packs of Rilax Zzz (worth a total of RM23,000) during the month of March in celebration of World Sleep Day.
World Sleep Day (WSD) which falls on16 March 2012, is an annual event organized by the World Sleep Day committee of the World Association of Sleep Medicine (WASM). Held for the fifth year, this event is intended to raise awareness of the importance of sleep for better health. It also aims to lessen the burden of sleep problems on society through better prevention and management of sleep disorders.
“LiveLife is delighted to be supporting World Sleep Day again this year, as we see its synergy with Rilax Zzz in promoting the health benefits of a good night’s sleep. Sleep is as important as a healthy lifestyle as diet and exercise, but quite simply, many of us are not getting enough hours or getting enough quality sleep due to our hectic lifestyle. Many who have difficulty in this nocturnal activity resort to taking prescribed sleeping pills which can be dangerous when taken for the long haul,” said Aileen Chan, Chief Executive Officer of LiveLife Sdn Bhd, the company that distributes Rilax Zzz.
A recent U.S.study suggests that people who take certain sleep medications even once in a while may be up to five times more susceptible to early death. The drugs are also linked with a significantly increased risk of cancer among people taking high dosages. The findings, published in last month’s issue of the journal BMJ Open, an open-access journal that is part of the British Medical Journal family of publications, show the importance of not becoming dependent on sleeping pills such as benzodiazepines, non- benzodiazepines, barbiturates and sedatives. The research has resulted in shockwaves in the health industry around the world and the full study can be viewed at http://bmjopen.bmj.com
A veteran in the natural health industry, Chan explained, “We have a product that really works without the side effects that worry consumers. In conjunction with WSD and as a community service, we are giving away 1000 packs of Rilax Zzz to consumers who want additional aid in getting quality sleep. Classified as food, Rilax Zzz uses natural functional ingredients with scientifically proven benefits – so people can sleep well at night and wake up with energy and passion for life each day. In fact, the steady growth of this second generation sleep supplement’s sales showed that it has helped many to have a good night’s snooze since its launch in December 2009.”
“In a survey that we conducted among 28 pharmacy retailers and 80 consumers, 93% reported that they were satisfied with Rilax Zzz, 97% would take it again and 98% would recommend the sleep product to their friends and family. The top three benefits experienced by the pharmacists and consumers were: falling asleep easier and faster, sleeping right through the night or waking up less frequently and waking up feeling refreshed”, said Chan.
Interested consumers may write in to rilaxzzz@gmail.com indicating “Rilax Zzz 6s WSD Giveaway”* in the message subject, with their name, IC, address and tel number and say in less than 30 words why they want to try Rilax Zzz. The first 1000 qualifying participants in Malaysia will be entitled to a pack of Rilax Zzz 6 capsules which they can collect at a designated local pharmacy.
Join Rilax Zzz facebook page (www.facebook.com/rilaxzzz) for the latest news and updates.
(*this promotion has ended in April 2012).
CategoriesBrand BuzzGet Refreshing Sleep this Holiday Season
For a lot of people, the holiday season means a time of traveling and visiting new places or reuniting with relatives in other parts of the world. While we may look forward to this time of the year, the travel itself can be exhausting. Sleeping in a car or an airplane can be difficult, and if you’re traveling long distances you may experience jet lag as well.
“That’s why for this Christmas, Rilax Zzz brings you the best travel combo gift set to help you get good rest while you travel. Consumers will receive a complimentary microbead travel pillow, available in either in blue or red worth RM49.90 when they purchase the Rilax Zzz 30 capsules jumbo pack gift set,” says Aileen Chan, CEO of LiveLife, the distributor of Rilax Zzz.
A good travel neck pillow is a very important travel accessory. It can mean the difference between getting valuable sleep while traveling or an uncomfortable, tiring journey. Rilax Zzz’s durable complimentary pillow was selected as it supports the head and neck, and helps to relieve pressure and tiredness. It is also incredibly light weight, elastic and soft so you can squeeze it, squish it or stretch it.
Malaysia’s leading sleep supplement, Rilax Zzz® has been helping many users to experience deep rest, and to wake up feeling refreshed and alert. It contains two proven and award-winning ingredients, Lactium®, a unique bioactive peptide within a milk protein hydrolysate that has a calming effect, and a green tea extract containing amino acid L-Theanine that promotes relaxation.
Rilax Zzz is ideal and convenient to take along travels. It will help you get good quality sleep no matter what country you’re in and even if you are sleeping in a different bed or on an unfamiliar pillow. Taken an hour before bedtime, Rilax’s all natural ingredients work synergistically to promote deeper, restful sleep by helping the user to fall asleep easier and by improving the overall quality and length of sleep. It is also suitable for those experiencing sleep problems due to jet lag, stress, menopause, old age and shift work. Rilax Zzz is safe, non-habit forming, has no side effects and does not cause grogginess when you wake up.
Pricing & Availability
So, hurry! Get the solution for the rest you need while traveling. Rilax Zzz 30 capsules jumbo pack and microbead travel pillow combo gift set is available from December 2011 onwards at pharmacies. This limited combo pack is not to be missed, and is available on a while stock lasts basis only.
